INDIANAPOLIS — Although Corteva Agriscience is a relatively new name, the company behind it has a long legacy of delivering herbicide innovation to the Vegetation Management (VM) industry. That continues today as Corteva announces the name of its anticipated flagship broadleaf and brush control product for this market, TerraVue™ herbicide.
Following the submission of the label for GF-3886 to the U.S. Environmental Protection Agency (EPA), the announcement that the product will be called TerraVue marks the next step in bringing this new innovation to the VM industry.
“Multiple years of testing with TerraVue show an exceptional blend of broad-spectrum weed and brush control with selectivity to desirable plants,” said John Kalthoff, Marketing Category Lead, Land Management, Corteva Agriscience. “For vegetation managers, that means better return on investment in the form of reduced maintenance costs as grasses, forbs and other low-growing species serve as an effective natural defense against incompatible trees and woody brush.”
Pending EPA registration, TerraVue is expected to control more than 140 broadleaf weed species, as well as multiple woody plant species. Powered by Rinskor™ active, recipient of the 2018 Presidential Green Chemistry Challenge Award, TerraVue will also feature:
“The selectivity we’ve seen in testing TerraVue also serves to promote biodiversity in managed areas,” said Kalthoff. “Research has shown that selective herbicide applications are effective in establishing and maintaining early successional plant species, making these areas attractive to wildlife, such as birds, deer and pollinators.”
The anticipated addition of TerraVue herbicide as the centerpiece of an already robust portfolio of VM herbicides from Corteva will provide vegetation managers with almost unlimited flexibility in how they manage use sites.
“Our commitment is to continue to lead Vegetation Management with the innovation needed to effectively manage the entire range of industry use sites,” said Damon Palmer, US Business Leader, Pasture and Land Management, Corteva Agriscience. “We partner that innovation with the dedicated support of our nationwide team of VM specialists, field scientists and market development specialists to ensure our partners achieve their individual goals.”
Corteva Agriscience anticipates TerraVue™ herbicide to be available to vegetation managers during the 2020 use season.
About Corteva Agriscience
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry - including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019, and was previously the Agriculture Division of DowDuPont. More information can be found at www.corteva.com.
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™ ® ℠ Trademarks and service marks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. TerraVue has not yet received regulatory approvals; approvals are pending. The information presented here is not an offer for sale. Always read and follow label directions.